Why Should We Offer Up Free Stuff?
Let’s talk about why you should offer up free stuff. We have discussed this before but why should a potential customer signup to Rainmaker lifestyle when there is so much competition out there? The squeeze page will become most often the front door to our business and it needs to reflect the values we consider important to our business.
This is what you’re going to promise someone in exchange for their email address. This is what is meant when we offer up free stuff, something that you can give away for free but is packed with enough information that someone would happily pay for it.
I’ve seen free gifts that were just 1-3 pages long but contained more valuable information than $97 video courses. It just depends when you offer up free stuff, on how targeted, clear, and usable the gift is.
Highly Converting Subject Lines
Another example is a list of highly-converting subject lines someone can use in their autoresponder. Again, this should be something that can be digested quickly, is easy for you to create, and provides a helpful service or information to the new subscriber.
Just remember that what you promise on your squeeze page matches what the gift actually does! So, if you have a 3 page report on productivity, don’t claim that it offers more information than the 10 greatest productivity books ever written. If your offer matches what they get you now have earned some of that all important trust right away! Or if it’s a piece of software, don’t claim that with one push of a button the person will make millions.
The Key to People Buying From You.
Trust is the key to people buying from you. Nowhere online can you offer up free stuff, get started today and make millions tomorrow. If you are new, no one trusts you yet. But they will, it takes a little bit of time! Trust can generate you millions. I have seen it time and time again.
To create a report or ebook in your plan to offer up free stuff, use something like Microsoft Word, Google Docs or Open Office to type it out.
Make sure that it looks nice, is straight to the point, and has your name and website on it. When you’re done you should convert it into PDF format. This not only helps protect the formatting and your content, but it also makes it easier for your subscriber to open and read.
Offer Up Free Stuff Like Videos
If you’re going to create videos instead of a report you can use software like CamStudio, which is free and allows you to take a video of what you’re doing on your screen. The great thing about this is you can also record yourself talking and explaining the tips on the slideshow or program you’re using. Then you can save what you recorded as a video. Then take that video and make what is called A video squeeze page. You drive traffic, people watch the video and this video compels them to sign up for your service or where you offer up free stuff .
Whatever you decide to do- a report, “hot sheet” of just 1-5 pages, a video or software- just get it done and move on! You can always change and tweak things later, but the most important thing is to just get moving. After all, you can’t “tweak” something that doesn’t even exist, right?
Types of Lead Generation Offers
As I’ve shown with some of the examples above, your lead gen offers can range from;
- Offer Up Free Stuff
- Audio programs
- Webinars or Videos
- PDF’s or ebooks
- A club or closed community of some kind
- Free trial to software
- Vouchers or Discount codes
Whatever your imagination lends itself too and that can be delivered in a scalable form. Remember you could end up with 100’s of sign-ups a day, so a 15-minute free coaching session may be quite tough to fulfil.
Here are 7 examples of different lead magnets including;
- A cheat sheet
- A workbook
- A guide
- Video or Audio Training
- A challenge
- A quiz
- A free course
Once you have your free gift, it’s time to set up your download page and the rest of your sales funnel.
Creating The Ultimate Sales Funnel
When you first start looking into building your own Rainmaker Lifestyle business all the so-called experts make it sound so easy, something you can do in five minutes but as you can see this is simply not true.
But don’t worry, we’ll get there! The first few steps in list building lays the foundation for your business. Once you have these things in place, you can focus 100% on driving traffic and making edits to your copywriting to improve your conversion rates. Conversion rates mean how many people take action and leave you their email when you offer up free stuff. If one in four visitors who comes to your squeeze page and gives you their email address that is a 25% conversion rate.
The Ultimate Sales Funnel
Now let’s take a look at what the ultimate sales funnel should look like: The first thing it all starts with is the squeeze page. This is where you’re going to offer up free stuff in exchange for the visitor’s email address.
So they have to signup with their email to get your free offer.
As soon as people enter their email address on the squeeze page and submit their information, they’re going to be taken to the Offer Up Free Stuff Download page. The reason you want to take them here immediately is so they can get what they just signed up for!
Some people will say to take them to the OTO (One Time offer I will explain what this is soon), but here’s the problem with that- the subscriber won’t trust you yet. Instead, it’s better to let them see the free gift so they trust you a bit more. Once they’ve done that, then you take them to the OTO.
This is a special sales page just for these subscribers that is going to offer them a special discount of some sort. It should be closely related to your free offer, but a lot more comprehensive. For example, if you offer up free stuff, like a free report that offers five tips to lose belly fat quickly, your one-time offer might be about how to lose 20 pounds in 3 weeks, or something like that.
It builds on what the free offer provides, and provides even more information and more value. So it might be a video product that explains different diets and different exercise plans, if you’re in the weight loss niche. As far as pricing goes, you can go with any price point you want. Some people recommend a low price to get more sales, but some of the greatest marketers out there recommend going with a high price point, like $97. You’ll get fewer sales, but (probably) make more money in the long run.
If They Decide To Purchase.
If they decide to purchase your OTO, great! You can even send them to an upsell offer after that if you want, so now you may put a $197 product or service in front of them. Perhaps it’s a coaching offer, or a service that’s related to your OTO.
If they don’t take your $97 dollar OTO offer them a downsell for $10. That $10 is designed to take a subscriber and make them a paying customer.
A new paying customer, even at $10 is worth 15 times more to your business than a free subscriber. Or you can choose not to, it’s up to you. One rule to always keep in mind is that the more upsells (and downsells, which is the complete opposite) that you put in front of a new subscriber; the more likely you are to make them frustrated.
After all, they came to you wanting a free gift, NOT to get bombarded by a dozen different products and services. If you want to kill your business fast, a good way to do that is to throw offer after offer in front of your subscribers. Sure, you may make more money short-term, but you’ll lose out long-term.
They download the report, but also, and more importantly, they’re now on your email list. That was the whole point, so you can continue building the relationship you already started with them when you offer up free stuff. The best way to do that is to share a lot of great information for free, and sprinkle in some stories about yourself.
Your subscribers want to know that you’re a real person- one who is very helpful and is helping them to solve their problems. You want the people on your list to get to the point that they’re excited to see your emails. You want them to read these emails like he’s reading them from a good friend or mentor.
This allows you to continue to provide more great information for free, as well as to continue to promote more offers in the future. These might be memberships, services, personal coaching, physical products, etc. Remember that most people need multiple tools and sources of information to solve all of their problems, so someone building a business may be willing to buy a computer, website building class and service through your affiliate links.
At the end of the day, promoting these other, higher-priced offers is what will make or break your business. You can make decent money promoting low-end offers, but it’s easier to make good money quickly when you get $1,000 per sale rather than $7!
So again- that’s just an introduction to the sales funnel. It’s showing you the big picture, so you have an idea of where we’re going. The first step to all of this is to offer up free stuff, then the download page, since we need to have something to send the visitor to once they subscribe.
Creating the Free Gift Download Page
What I can do is tell you what to include on this page:
● A big “Thank You for Signing Up!” across the top
● A strong reason to go check their email. CONGRATULATIONS, please check your email now for your free offer. Sending them to check their email guarantees you that they used a real email address that they own to get your offer up free stuff gift.
Once they check the email and get a link to get the free offer it sends them to an OTO or One Time Offer.
Just like that we are at over 1600 words so I will see you over in part seven of How building an email list is a key to success.